• Marketing with Social Media

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

  • Creating a Google Ad Words Campaign

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google Ad Words. In this one-day course, participants will learn how Google Ad Words work, what pay per click means, the importance of correctly setting an Ad Words budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

  • Internet Marketing

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We have included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they engaged because of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

    • Marketing with Social Media
    • Describe the value of social media to their marketing plan
    • Create and launch a social media marketing plan
    • Select the right resources for a social media marketing team
    • Define how to use social media to build an internal community
    • Use metrics to measure the impact of a social media plan
    • Manage difficult social media situations
    • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
    • Decide whether a blog adds value to a social media plan
    • Speak about specialty sites and social medial management tools
    • Stay on top of social media trends and adjust their plan as the online world evolves
    • Creating a Google Ad Words Campaign
    • Define Google Ad Words and pay per click
    • Set up keywords lists and groups
    • Find tracking and statistical information
    • Describe conversions from click through
    • Decide whether they will write their own ads or enlist help
    • Internet Marketing
    • Determine how their Internet marketing strategy fits with their overall marketing plan
    • Apply techniques to influence and engage with their target market
    • Weigh out the value of using a distribution service for e-mail marketing campaigns
    • Get started with search engine optimization
    • Use online advertising to boost their marketing results
    • Adjust their Internet marketing plan based on metrics and reporting
  • Marketing with Social Media
  • Getting Started
  • Understanding the Marketing Mix
  • Developing a Social Media Plan
  • Building Your Social Media Team
  • Using Social Media to Build Internal Communities
  • Analyzing Your Impact with Metrics
  • Keeping on Top of the Trends
  • Damage Control
  • Using Facebook
  • Using LinkedIn
  • Using Twitter
  • Building a Blog
  • Using Social Media Management Tools
  • Launching Your Plan
  • Workshop Wrap-Up
  • Creating a Google Ad Words Campaign
  • Understanding AdWords Lingo
  • Creating an AdWords Strategy
  • Creating a PPC Campaign
  • Designing Your Ads
  • Looking at Success
  • Workshop Wrap-Up
  • Internet Marketing
  • What is Internet Marketing?
  • Creating an Internet Marketing Plan
  • Extending Your Influence
  • E-mail Marketing
  • Search Engine Optimization (SEO)
  • Advertising Online

40 hours

شروط التقديم:

    • مصري الجنسية.
    • خريج/ة (دبلوم – معهد – كلية).
    • السن من 18 إلي 35 سنة.
    •  موقف التجنيد محدد للذكور.
    • الجدية والالتزام.
    •  اجتياز المقابلة الشخصية.